WAYCROSS, GA (August 17, 2012) – The Lucas Oil Late Model Dirt Series sanctioned event from Tri-City Speedway in Pontoon Beach, IL, held July 13th, will air on SPEED Channel this Saturday, August 18th at 4PM EST. The GEICO Battle by the Beach, Presented by Sunoco was filmed for broadcast in High Definition by Lucas Oil Studios, a division of Lucas Oil Products, Inc.

Fans will want to tune in to watch this event that saw several drivers challenge for the first place prize that paid $10,000. In front of a huge spectator crowd, this event drew a stellar field of drivers from all over the country. Numerous camera angles, driver interviews, in-car cameras, technical segments, along with the 50-lap feature event, will be included in the SPEED Channel broadcast.

“We want to encourage all of our great fans to watch the LOLMDS event on SPEED this Sunday. Lucas Oil Products and all of our Team Lucas partners have made it possible to bring dirt late model racing to TV’s across the globe in 2012. We have a tremendous amount of quality within our shows and that’s a direct reflection of the leadership within Lucas Oil and Lucas Oil Studios, which makes for the best dirt racing on TV,” stated Ritchie Lewis, Series Director.

The Lucas Oil Late Model Dirt Series TV package is being broadcast on 5 networks in 2012, including: CBS, CBS Sports, NBC Sports, SPEED, and MAVTV. The entire 2012 Lucas Oil Late Model Dirt Series TV schedule can be found on the series website www.lucasdirt.com under the schedule link.

Up next for the Lucas Oil Late Model Dirt Series will be the COMP Cams Topless 100 at Batesville Motor Speedway in Locus Grove, AR. This crown jewel event will pay a whopping $40,000 to the winner and $2,000 to start, and will be held on Friday and Saturday August 17th and 18th.

For the latest breaking news on the Lucas Oil Late Model Dirt Series, visit the series’ website at www.lucasdirt.com. Follow us as well at http://www.facebook.com/lucasdirt and http://twitter.com/#!/lucasdirt.