| Team FASCAR joins hands with IEG in order to help FASCAR Members | by Jane Smith
Samsula, Fla (July 25, 2003) In an effort to help FASCAR members on obtaining sponsorships, Team FASCAR and IEG have joined forces to offer the racers the best knowledge in today's market for team sponsorships.
However knowledgeable you may be, there is a limit to what you can access on your own. To grow and move ahead requires seeking out new information, not resting on what you already know. Forward-looking marketers understand the relationship between learning and innovation, between training an improved performance. That's why IEG Seminars are must-attend events for top sponsors, reightsholders and agencies.
IEG 's sponsorship seminars can give you the tools you need to face and overcome roadblocks to obtaining sponsorships. And, as a member of FASCAR, you will save 25% on each registration. Visit www.sponsorship.com/fascar or call IEG at 800/CALL-IEG to register now or to get a detailed schedule.
Attend these one-day, revenue-building seminars and profit from new strategies that are shaping the sponsorship industry.
Selling More Sponsorship Seminar: IEG's flagship seminar on the essentials of sponsorship sales is designed with one goal: helping you earn more money from corporate partnerships. You'll gain real-world methodologies for packaging, pricing and selling your sponsorship opportunities, as well as street-tested strategies for fulfilling, renewing and upselling sponsors. Regular Rate: $495; FASCAR Rate: $371.25 (a savings of $123.75)
Advanced Sponsorship Sales Seminar: A career-advancing opportunity for the serious sponsorship seller. This high-level seminar is led by IEG's senior trainers, including Lesa Ukman and Laren Ukman. You'll learn how to strategically create, tailor and improvise, plus gain insights into what's on the minds of sponsors so you can reframe or improve your approach.
Regular Rate: $595; FASCAR Rate: $446.25 (a savings of $148.75)
Measuring Sponsorship's Return on Investment: Relying on old-fangled measures like impressions and media equivalencies won't do. IEG's fast-track seminar on gauging ROI spells out a program for capturing and measuring the metrics that matter. You'll get the absolute best, most-actionable findings to measure your own programs Use this information to discover what research will bolster your sales efforts.
Regular Rate: $495; FASCAR Rate: $371.25 (a savings of $148.75)
To register now or for more information, call our customer relations department at 800/834-4850 (or 312/944-1727) and mention that you're a FASCAR member to receive your 25% discount. Or, register online at www.sponsorship.com/fascar.
IEG's 2003 Sponsorship One-Day Seminar Series Includes:
Selling More Sponsorship: IEG's flagship seminar gives sponsorship sellers the tools and tactics for successfully selling in tougher, more competitive market. 2003 Schedule: New York City - July 15; Atlanta - July24; Washington, D.C. - August 27; Los Angeles - September 9; Chicago - November 4.
Advanced Sponsorship Sales: This information-packed seminar for skilled sellers delivers breakthrough strategies for capturing bigger rights fees. 2003 Schedule: New York City - July 16; Toronto - August 8; Washington, D.C. - August 28; Los Angeles - September 10; Chicago - November 5
Measuring Sponsorship's Return on Investment: With its high-performance agenda, this seminar shows both sponsorship buyers and sellers who to integrate accountability into partnerships. 2003 Schedule: New York City - July 17; Atlanta-July 25; Toronto - August 7; Washington, D.C. - August 29; Los Angeles - September 11; Chicago - November 6
Sponsors Only: Attendance to this business-building seminar on transforming deals from costs to profits is strictly limited to buyers. 2003 Schedule: New York City - July 18; Los Angeles - September 12; Chicago - November 7
No On Knows Sponsorship Better than IEG These seminars are not produced by a company that churns out seminars of all sorts. Nor is IEG an agency that represents clients and thus has reason to pursue specific agendas. We are simply the definitive source for sponsorship information. Founded in 1982, the company publishes IEG Sponsorship Report - the most widely read sponsorship publication in the world - and produces the oldest and largest industry conference, which draws more than 1,200 sponsorship professionals each March. Our conferences and seminars have educated more than 35,000 sponsorship pros. FASCAR members will also receive a 25% discount on our publication.
If enough FASCAR members desire to have a conference, IEG will bring the seminar closer to home. Seminars start at 9 a.m. with a lunch break that consists of a round table lunch discussion on sponsorships with the seminar concluding at 5 p.m. These seminars are a plus to any race team who is seriously looking for team sponsorhip and you will walk out of the seminar with new confidence on obtaining those sponsorships.
For more information or to register now, visit www.sponsorship.com/seminars or call IEG at 888/CALL-IEG or 888-225-5434.
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